Get high-quality leads and sales within 24 hours with Google Ads!

According to Google, Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. As the world's largest paid ads platform, Google Ads empowers businesses of all kinds to attract their target market and boost conversions. By elevating your website to the top of search engine results pages (SERP), Google Ads delivers high-quality leads who are ready to purchase your products and services. However, crafting a successful PPC strategy requires meticulous planning to ensure your budget is spent wisely. Fortunately, Savage Media has extensive experience in leading powerful cost-per-click campaigns.

Many businesses struggle to tailor their PPC campaigns to their specific needs, but our agency's deep understanding of Google’s bidding system allows us to identify the ideal keywords and outperform your competitors. By enhancing the Quality Score of your advertising strategy through data-driven research and cutting-edge website optimisations, we attract a precise audience with a high likelihood of converting.

Choosing the right type of Google Ad is crucial to the success of your campaign. By understanding your objectives and the best ways to reach your target audience, you can select the ad type that suits your needs perfectly:

Search Ads Google search ads appear at the top and bottom of the search engine results page (SERP). These ads are ideal for reaching customers who are ready to buy, allowing you to boost conversions with compelling copy and attractive offers.

Display Ads Google display ads are shown across millions of partner websites and apps within the Google Display Network. This campaign type supports images, helping you capture consumer attention and increase brand awareness.

Video Ads As the owner of YouTube, Google offers video ads that reach a highly engaged audience on the second-most visited website globally. With various subcategories of video ads that appear before, during, and after content, your business can highlight the unique aspects of its products and services.

Google Shopping Ads Google Shopping is not an e-commerce platform like eBay or Amazon, but it helps consumers find online retailers offering the products they want. With targeted Google Shopping ads, you can attract customers to your store with compelling offers that drive them to take action.

Retargeting Ads By adding a Google remarketing tag to your website, you can track previous visitors as they browse the web. Since these individuals have already shown interest in your products, retargeting ads can re-engage them, increasing the likelihood of conversion. A well-timed reminder can significantly boost your chances of making a sale.

The cost of Google Ads varies widely based on several factors, including industry, competition, keywords, and ad quality. On average, the cost per click (CPC) on the Google Search Network typically ranges from $1 to $2. However, in highly competitive industries like legal services, finance, and insurance, CPC can exceed $50 per click. The Google Display Network generally has a lower CPC, often under $1 per click.

You can control your spending by setting a daily budget for your campaigns, which can range from a few dollars to hundreds of dollars per day, depending on your advertising goals and resources. To estimate your monthly spend, multiply your daily budget by 30. Additionally, your bidding strategy—whether manual or automated—can affect costs. Manual bidding allows you to set the maximum CPC you’re willing to pay, while automated bidding adjusts your bids to maximise clicks or conversions within your budget.

There is no minimum spend requirement for Google Ads, making it accessible for businesses of all sizes. You have the flexibility to set your own daily budget, which can be as low as a few dollars per day. This allows you to control your advertising costs and adjust your budget based on your specific goals and resources. However, it's important to note that spending more can provide better results by increasing your ad visibility and reach. 

Starting a Google Ads campaign is straightforward, but ensuring your budget is spent wisely is a different challenge. If you’re struggling to identify your ideal target audience or meet your goals, partnering with a skilled team can save you a lot of time, money, and hassle. Savage Media specialises in crafting customised Google Ads strategies, knowing exactly what it takes to boost your company’s success.

There are numerous benefits to outsourcing your Google Ads management to an agency. For instance, you’ll gain access to our deep industry knowledge, honed by working with businesses that have similar goals and target audiences. Additionally, the time saved from planning and managing your own Google Ads campaign allows you to concentrate on other vital aspects of your business. With no steep learning curve to navigate and the measurable results we provide, your business can enhance its performance more rapidly than ever before.

CRO, or Conversion Rate Optimisation, in Google Ads, refers to the process of improving your ad campaigns and website to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. This involves several key practices, including enhancing ad copy to attract clicks from users who are more likely to convert, optimising landing pages to ensure they are relevant, user-friendly, and designed to encourage conversions, and conducting A/B testing to determine which ad and landing page variations perform best. Additionally, CRO involves selecting and refining keywords to attract high-quality traffic, using detailed audience targeting to reach users who are most likely to convert, and utilising analytics and tracking to monitor performance and make data-driven adjustments. By focusing on these areas, you can improve the effectiveness of your Google Ads campaigns and achieve a higher return on investment.

Short answer? Both. Search Engine Optimisation (SEO) and Google Ads work exceptionally well together as a digital marketing powerhouse. If your budget allows for it, we highly recommend following the lead of our most successful clients by leveraging these two strategies simultaneously. Google Ads provides quick, immediate results, while SEO is a long-term strategy that offers one of the highest returns on investment in digital marketing.

Measuring the performance of your Google Ads campaigns involves tracking several key metrics to understand how well your ads are doing. One crucial metric is the click-through rate (CTR), which measures the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging to your audience. Another important metric is the conversion rate, which tracks the percentage of clicks that result in a desired action, such as a purchase, phone call, email or form submission.

Cost-per-conversion is another valuable metric, showing your Google Ads spending divided by the number of conversions. If you're spending too much without seeing enough sales, it may be time to rethink your messaging or targeting strategy.

Additionally, it's important to monitor other key analytics such as impression share, return on ad spend (ROAS), and cost-per-action (CPA). Keeping a close eye on these metrics will help you refine your campaigns and ensure your budget is used effectively.

We can meticulously track your Google Ads campaigns to measure their impact. By integrating Wildjar call tracking and call recording software, we capture detailed data on phone leads generated from your ads, allowing you and us to see which campaigns and keywords drive calls. Additionally, we can set up key event tracking in Google Analytics to monitor specific user interactions on your website, such as form submissions, click-on email links, purchases, button clicks, and sign-ups to name a few. This comprehensive tracking approach provides a clear picture of your campaign’s performance, enabling us to refine strategies and maximise your ROI.

Absolutely! If your current Google Ads agency isn't delivering the desired results, we can take over seamlessly with minimal disruption to your account. We'll manage the entire transition and immediately start analysing your current performance to identify areas for improvement and maximise your results. If necessary, we can even start from scratch if your account needs a complete overhaul. If you're looking for a Newcastle Google Ads agency that can elevate your Google Ads performance while minimising downtime, we're the team you need!